Zimbabwe Agricultural Show Brand Identity Design

The Zimbabwe Agricultural Show is an annual event that showcases the agricultural development and innovation in Zimbabwe. It aims to attract a global audience and connect the agricultural and business sectors. The challenge was to design a logo that reflected the timeless appeal and the dynamic role of the show. The logo needed to use colours and iconography of the Zimbabwe Agricultural Society to convey the synergy of agriculture and its supporting industries in the value chain, while also keeping a minimalistic style.

Background

The Zimbabwe Agricultural Society (ZAS) was established in 1895 to promote and facilitate agriculture and its related activities in Zimbabwe. Since 1910, it has been hosting the annual Harare Agricultural Show, a showcase of agricultural development in northern Zimbabwe. After over 100 years of successful shows, the ZAS decided to rebrand the show as the Zimbabwe Agricultural Show, aiming to attract a global audience.

The Brief
To design a logo for the Zimbabwe Agricultural Show that reflects its timeless appeal and its role in connecting the agricultural and business sectors.

The Design

I designed this logo as a fusion of four icons: a cow, a gear, and some maize cobs. They symbolize the diverse and dynamic aspects of the agricultural sector, which encompasses both crops and livestock, and the value-added industries that transform them.

The colours were borrowed directly from the ZAS mother brand for consistency, with slight variations on the shades of green and yellow.

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